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Brand Identity
Web Design
Social Design
Merch Design
Mother Gorilla creates large-scale projection campaigns that transform buildings into unforgettable brand experiences.
As a new studio entering the advertising industry, the challenge was to create a brand that captured the same sense of impact and attention as the work itself while establishing a distinctive presence in a competitive market.
Vicky articulated and visualised our ideas better than I could have ever imagined. She made the whole process collaborative and enjoyable.
Holly Karalosis Founder Karson Living
Keep It Unique
Projection advertising exists to command attention, so the brand was built around the same principle.
Rather than adopting the familiar visual language of production companies, I developed an identity with weight and immediacy, centred around a custom gorilla marque and a bold typographic system.
Colour Prism
The visual language takes its cues directly from the medium itself.
The colour palette is derived from the red, green and blue light that forms every projected image, with overlapping shapes echoing the way light combines to create a single projection.
That same principle informed the construction of the gorilla marque, creating a subtle connection between the identity and the technology behind the work. The result is a brand that feels equally confident across dark cityscapes, illuminated architecture and digital applications.
Building The Identity
To bring the identity to life, I designed a complete brand system.
Spanning brand guidelines, website design, merchandise, social media templates and supporting marketing assets. The result is a cohesive visual language that gives Mother Gorilla a distinctive voice across every touchpoint and a platform that can evolve as the business grows.
Designing For Darkness
A visual identity is only valuable if it can be applied consistently.
Alongside the core identity, I developed a flexible brand system covering logo usage, typography, colour, layout principles and supporting assets. The guidelines give the business a clear framework for future growth, ensuring every touchpoint feels unmistakably Mother Gorilla, regardless of who creates it.
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Project 1