Vicky Hanlon

Way back in the day I started in marketing and brand design, learning how to communicate visually, build identity, and understand what makes people pay attention.

Luckily for me, around 2015 I was introduced to experience design (remember that term!) and something clicked. The psychology of the user's experience and interactions, how one small change could shift how an entire product felt, fascinated me and I haven't looked back since.

That dual background shapes how I work today. I lead end-to-end product design — from research and IA to interaction design and design systems — while bringing the visual craft and strategic thinking that comes from brand work. I’ve designed across energy, automotive, proptech, and SaaS; from leading full app builds to defining brand identities from scratch.

Having those two foundations has shifted how I ask questions. Not just what do we need to change, but why do we need to change it.