10+ years into this career and I still get a genuine kick out of the first blank page. That's probably the tell that this is more than a job for me.
I've worked in-house, freelance, and on contract, across startups finding their feet, scale-ups growing fast, and established businesses trying to move like startups again. SaaS, automotive, energy, property, different industries, same instinct: ask better questions before reaching for the pen (or the Figma file).
What I actually do: take an idea, a business problem, or a half-built brand and turn it into something people genuinely want to use. Discovery through to launch, brand through to product, and all the messy bits in between.
Skills/Tools:
What I'm Listening To
My current top 3 rotations.
My Experience
Vicky Eve Design
Senior Product & Brand Designer | 2020 - Present | Freelance
Vanarama
Senior Product & Marketing Designer | 2019 - 2022 | Contract
Emoov
Senior Designer | 2017 - 2019 | Full Time
First Utility
Experience Designer | 2015 - 2017 | Full Time
My Skills
Visual Design • Visual Identity • Product Design • Brand Identity • UX Strategy • UI Design • Design Systems • Customer Experience • Digital Design • Campaign Design • Creative Direction • Conversion Optimisation • Prototyping • Stakeholder Management
My Tools
Figma • Photoshop • Illustrator • InDesign • Canva • Framer • Miro • Hotjar • Mixpanel • GitHub • ClaudeAI • Midjourney • Webflow • Google Workspace • Slack • Teams • Jira
Life Outside The Laptop
When the screen finally goes dark, you'll find me wandering around London, hunting down a cosy pub, and making eye contact with any dog that looks my direction. Simple.
