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HELLO THERE.
Let me introduce myself…
I’m Vicky, a senior brand designer guided by a simple philosophy: curious by nature, intentional by design.
A decade in, I’ve learned that great design starts with people, not pixels. Throw in creative collaboration, a sense of humor, and a tidy file naming system, and you’re halfway there.
Having worked in-house, agency side, and freelance across brand, product, and marketing, I’ve gained a 360-degree view of where design makes the biggest impact. Whether I’m building a brand from scratch with an ambitious founder or guiding an established company through a campaign rollout, my work remains grounded, strategic, and intentionally crafted.
SENIOR DESIGNER:
BRAND, MARKETING, PRODUCT
Let me introduce myself…
I’m Vicky, a senior brand designer guided by a simple philosophy: curious by nature, intentional by design.
A decade in, I’ve learned that great design starts with people, not pixels. Throw in creative collaboration, a sense of humor, and a tidy file naming system, and you’re halfway there.
Having worked in-house, agency side, and freelance across brand, product, and marketing, I’ve gained a 360-degree view of where design makes the biggest impact. Whether I’m building a brand from scratch with an ambitious founder or guiding an established company through a campaign rollout, my work remains grounded, strategic, and intentionally crafted.
Life Outside The Laptop
When the screen finally goes dark, you'll find me wandering around London, hunting down a cosy pub, and making eye contact with any dog that looks in my direction. Simple.
Life Outside The Laptop
When the screen finally goes dark, you'll find me wandering around London, hunting down a cosy pub, and making eye contact with any dog that looks in my direction. Simple.
Q&A
How did you start designing?
In the weirdest way possible. I used to customise sneakers for a living, yes, you read that right. The business grew so fast I ended up teaching myself Photoshop just to build the website and branding it needed.
Favourite design tool?
I will always have soft spot for photoshop but illustrator is the gift that keeps on giving.
Thoughts on AI?
A great co-pilot, never the boss. I let it handle the busywork so I've got more headspace for the human thinking that actually matters.
My Current Rotation
View more details on LinkedIn. Let's connect.
View more details on LinkedIn. Let's connect.
Connect on LinkedIn
My Tool Kit:
Some Kind Words From My Clients
From bringing a psychedelic gorilla to life, to warning people about daylight robbery on the high street. Below is a selected sample of some of my proudest work from brand, campaign and product design. Enjoy!
Some Kind Words From My Clients
From bringing a psychedelic gorilla to life, to warning people about daylight robbery on the high street. Below is a selected sample of some of my proudest work from brand, campaign and product design. Enjoy!
Vicky articulated and visualised our ideas better than I could have ever imagined. She made the whole process collaborative and enjoyable.
Holly Karalosis
Founder Karson Living
Vicky took our vision & turned it into a brand that perfectly reflects who we are. Fun, collaborative and a pleasure to work with.
Jonny Angel
Co-Founder MotherGorilla
Working with Vicky was a joy, bringing creativity, and a laugh she delivered a brand that exceeded everything we'd imagined.
Marcus Rule
Co-Founder Bloom&Co
Vicky brought sharp strategic thinking and exceptional design execution to our campaign. She turned complex briefs into seamless, beautiful brand touchpoints effortlessly.
Debbie Attwood
Head of Content & Brand Vanarama
Vicky took our vision & turned it into a brand that perfectly reflects who we are. Fun, collaborative and a pleasure to work with.
Jonny Angel
Co-Founder MotherGorilla
Working with Vicky was a joy, bringing creativity, and a laugh she delivered a brand that exceeded everything we'd imagined and more.
Marcus Rule
Co-Founder Bloom&Co
Vicky brought sharp strategic thinking and exceptional design execution to our campaign. She turned complex briefs into seamless, beautiful brand touchpoints effortlessly.
Debbie Attwood
Head of Content & Brand Vanarama
How Can I Help
Whether you're building a brand from scratch or need a fresh eye on one that's outgrown itself, I bring the same mix of curiosity, strategy and craft to every project, across brand, product, marketing and campaigns. Here's where I can help.
How Can I Help
Whether you're building a brand from scratch or need a fresh eye on one that's outgrown itself, I bring the same mix of curiosity, strategy and craft to every project, across brand, product, marketing and campaigns. Here's where I can help.
A Few of My Favourites Projects
Good design should surprise you a little. Here's a selection of the brand, campaign and product work I'm proudest of.
A Few of My Favourites Projects
Good design should surprise you a little. Here's a selection of the brand, campaign and product work I'm proudest of.
